---
title: Blog — Kotoba Translation | Sofía Serrano
description: A blog to learn about the translation industry and how to leverage languages to expand internationally. Business. Finance. Tech.
---

[![Kotoba Translation](https://www.kotoba-translation.com/hs-fs/hubfs/KotobaTranslation%20-%20February%202020%20Folder/Images/Kotoba-Translation.png?width=400&height=40&name=Kotoba-Translation.png "Kotoba Translation")](https://www.kotoba-translation.com/)

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 Blog

## Sofía Serrano

![Sofía Serrano](https://app.hubspot.com/settings/avatar/d41d8cd98f00b204e9800998ecf8427e)

Find me on:

<https://www.linkedin.com/in/sofia-serrano-tra/>

### Recent Posts

[September 21, 2022](https://www.kotoba-translation.com/blog/which-languages-nft-users-and-adopters-speak)

## [Which Languages Do NFT Users and Adopters Speak?](https://www.kotoba-translation.com/blog/which-languages-nft-users-and-adopters-speak)

[blockchain](https://www.kotoba-translation.com/blog/tag/blockchain), [localization](https://www.kotoba-translation.com/blog/tag/localization), [l10n](https://www.kotoba-translation.com/blog/tag/l10n), [NFT](https://www.kotoba-translation.com/blog/tag/nft)

Exclusivity. Irreplaceability. Uniqueness.

[August 13, 2021](https://www.kotoba-translation.com/blog/content-management-systems-cms-suitable-for-localization)

## [Content Management Systems (CMS)  —  Suitable for Localization?](https://www.kotoba-translation.com/blog/content-management-systems-cms-suitable-for-localization)

[translation services](https://www.kotoba-translation.com/blog/tag/translation-services), [localization](https://www.kotoba-translation.com/blog/tag/localization), [website localization](https://www.kotoba-translation.com/blog/tag/website-localization), [cms](https://www.kotoba-translation.com/blog/tag/cms)

Content plays a major role in the journey of building your online presence and brand, and choosing the right content management system (CMS) and localization strategy are key pieces of your business puzzle.

[July 23, 2021](https://www.kotoba-translation.com/blog/how-play-to-earn-games-are-changing-the-gaming-business-and-why-localization-can-help)

## ['Play-To-Earn' Games are Changing the Gaming Business - Why Localization Can Help](https://www.kotoba-translation.com/blog/how-play-to-earn-games-are-changing-the-gaming-business-and-why-localization-can-help)

[blockchain](https://www.kotoba-translation.com/blog/tag/blockchain), [localization](https://www.kotoba-translation.com/blog/tag/localization), [l10n](https://www.kotoba-translation.com/blog/tag/l10n), [NFT](https://www.kotoba-translation.com/blog/tag/nft)

# In the last months, we are seeing an incredible boom of the new economies of video games. Massively Multiplayer Online (MMO) games are connecting people around the globe to socialize, build communities, create new virtual worlds together and participatively building economies surrounding them.

[August 4, 2020](https://www.kotoba-translation.com/blog/how-to-choose-the-right-translation-service-provider)

## [How to Choose the Right Translation Service Provider](https://www.kotoba-translation.com/blog/how-to-choose-the-right-translation-service-provider)

[howto](https://www.kotoba-translation.com/blog/tag/howto), [pricing](https://www.kotoba-translation.com/blog/tag/pricing), [translation services](https://www.kotoba-translation.com/blog/tag/translation-services), [l10n](https://www.kotoba-translation.com/blog/tag/l10n)

When you have a new project, in which you have invested your time and effort, and you need translation or localization services, you have to make sure that the translation agency or LSP (Language Service Provider) that you choose is ‘the one’. In many cases, the international development of your project depends heavily on them and on a successful localization strategy.

[March 10, 2020](https://www.kotoba-translation.com/blog/timeline-for-translation-projects)

## [Timeline for translation projects](https://www.kotoba-translation.com/blog/timeline-for-translation-projects)

[project management](https://www.kotoba-translation.com/blog/tag/project-management), [translation](https://www.kotoba-translation.com/blog/tag/translation), [Information](https://www.kotoba-translation.com/blog/tag/information), [time magement](https://www.kotoba-translation.com/blog/tag/time-magement), [guide](https://www.kotoba-translation.com/blog/tag/guide), [timeline](https://www.kotoba-translation.com/blog/tag/timeline)

How long will it take to translate my project? We would like to answer one of the most common questions from clients. The following translation times will work for most business translation projects.

[March 10, 2020](https://www.kotoba-translation.com/blog/which-languages-are-the-most-relevant)

## [Which languages are the most relevant?](https://www.kotoba-translation.com/blog/which-languages-are-the-most-relevant)

[project management](https://www.kotoba-translation.com/blog/tag/project-management), [howto](https://www.kotoba-translation.com/blog/tag/howto), [translation services](https://www.kotoba-translation.com/blog/tag/translation-services), [Information](https://www.kotoba-translation.com/blog/tag/information)

Which are the most popular languages for communicating online and offline?

The new globalized world offers endless possibilities to expand your business and reach new customers worldwide. Offering translated content to your customers makes your brand stronger and increases your chances to succeed in any part of the world. But, which are the most relevant languages to translate into? Which are the ones that will bring you more customers and value in return?

[March 10, 2020](https://www.kotoba-translation.com/blog/how-to-choose-between-a-freelancer-and-an-agency)

## [How to choose between a freelancer and an agency?](https://www.kotoba-translation.com/blog/how-to-choose-between-a-freelancer-and-an-agency)

[translation](https://www.kotoba-translation.com/blog/tag/translation), [freelance translator](https://www.kotoba-translation.com/blog/tag/freelance-translator), [translation services](https://www.kotoba-translation.com/blog/tag/translation-services), [Information](https://www.kotoba-translation.com/blog/tag/information), [website localization](https://www.kotoba-translation.com/blog/tag/website-localization), [translation agency](https://www.kotoba-translation.com/blog/tag/translation-agency)

For translation services, there are two main ways to get the job done: working with a freelancer or through an agency. A freelancer is a single person offering a service into one specific language. Some clients like this idea, as they can choose who will be the ultimate person who will translate their text. However, others prefer to work with an agency that can link them to a large pool of talented people who can translate into multiples languages, through a single point of contact.

[February 21, 2020](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-iii)

## [The Ultimate Guide to Website Localization III](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-iii)

[translation services](https://www.kotoba-translation.com/blog/tag/translation-services), [Information](https://www.kotoba-translation.com/blog/tag/information), [localization](https://www.kotoba-translation.com/blog/tag/localization), [l10n](https://www.kotoba-translation.com/blog/tag/l10n), [website localization](https://www.kotoba-translation.com/blog/tag/website-localization), [WPML](https://www.kotoba-translation.com/blog/tag/wpml)

# PART III. Tips for a Successful Website Localization

Localization is not an exact science and each client and target customer segment has its peculiarities. There is no specific standard but experience has showed us that there are certain practices that can help you avoid the most common localization problems to ensure a smooth process.

[February 21, 2020](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-ii)

## [The Ultimate Guide to Website Localization II](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-ii)

[localization](https://www.kotoba-translation.com/blog/tag/localization), [tools](https://www.kotoba-translation.com/blog/tag/tools), [guide](https://www.kotoba-translation.com/blog/tag/guide), [l10n](https://www.kotoba-translation.com/blog/tag/l10n), [website localization](https://www.kotoba-translation.com/blog/tag/website-localization), [WPML](https://www.kotoba-translation.com/blog/tag/wpml)

# PART II. How to Localize your Website

If you don’t know how to localize your website, you must know that there are different solutions available. Keep reading to discover the pros & cons and decide what is best suited to your needs.

[February 21, 2020](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization)

## [The Ultimate Guide to Website Localization](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization)

# PART I. The Basics of Website Localization

You have carefully developed your website. Crafted unique content. Optimized the SEO and marketing parameters. But If you want to reach a broad audience, you need to give your visitors the option of a tailored experience. And for that, you need localization. Your content must be localized in order to be adapted to your international target audience —an essential part of marketing that plays a vital role in growing your business.

[Older Posts](https://www.kotoba-translation.com/blog/author/sofía-serrano/page/2)

### Get updates on using language translation to globally scale blockchain initiatives:

## Archive

### September 2022

## [Which Languages Do NFT Users and Adopters Speak?](https://www.kotoba-translation.com/blog/which-languages-nft-users-and-adopters-speak)

 Sep 21, 2022

### August 2021

## [Content Management Systems (CMS)  —  Suitable for Localization?](https://www.kotoba-translation.com/blog/content-management-systems-cms-suitable-for-localization)

 Aug 13, 2021

### July 2021

## ['Play-To-Earn' Games are Changing the Gaming Business - Why Localization Can Help](https://www.kotoba-translation.com/blog/how-play-to-earn-games-are-changing-the-gaming-business-and-why-localization-can-help)

 Jul 23, 2021

### August 2020

## [How to Choose the Right Translation Service Provider](https://www.kotoba-translation.com/blog/how-to-choose-the-right-translation-service-provider)

 Aug 4, 2020

### May 2020

## [Rage Against the Machine: Human Translators vs. The Robots](https://www.kotoba-translation.com/blog/rage-against-the-machine-human-translators-vs.-the-robots)

 May 14, 2020

### March 2020

## [Timeline for translation projects](https://www.kotoba-translation.com/blog/timeline-for-translation-projects)

 Mar 10, 2020

## [Which languages are the most relevant?](https://www.kotoba-translation.com/blog/which-languages-are-the-most-relevant)

 Mar 10, 2020

## [How to choose between a freelancer and an agency?](https://www.kotoba-translation.com/blog/how-to-choose-between-a-freelancer-and-an-agency)

 Mar 10, 2020

### February 2020

## [The Ultimate Guide to Website Localization III](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-iii)

 Feb 21, 2020

## [The Ultimate Guide to Website Localization II](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization-ii)

 Feb 21, 2020

## [The Ultimate Guide to Website Localization](https://www.kotoba-translation.com/blog/the-ultimate-guide-to-website-localization)

 Feb 21, 2020

### January 2020

## [What are we looking for in our translators?](https://www.kotoba-translation.com/blog/what-are-we-looking-for-in-our-translators)

 Jan 29, 2020

## [How much should I charge for my translation services? A guide for translators.](https://www.kotoba-translation.com/blog/how-much-should-i-charge-for-my-translation-services-a-guide-for-translators)

 Jan 14, 2020

### December 2019

## [Translation: freelancing or in-house?](https://www.kotoba-translation.com/blog/translation-freelancing-or-in-house)

 Dec 2, 2019

### September 2019

## [Office Set-up for Freelancers and Remote Workers](https://www.kotoba-translation.com/blog/office-set-up-for-freelancers-and-remote-workers)

 Sep 16, 2019

## [Time Management for Freelancers](https://www.kotoba-translation.com/blog/time-management-for-freelancers)

 Sep 9, 2019

### August 2019

## [Learning Resources for Continuing Education](https://www.kotoba-translation.com/blog/learning-resources-for-continuing-education)

 Aug 13, 2019

## [Tips for Nomad Translators](https://www.kotoba-translation.com/blog/tips-for-nomad-translators)

 Aug 7, 2019

## [Super Translator Checklist](https://www.kotoba-translation.com/blog/super-translator-checklist)

 Aug 5, 2019

## [How to Get Started as a Freelance Translator](https://www.kotoba-translation.com/blog/how-to-get-started-as-a-freelance-translator)

 Aug 2, 2019

### April 2019

## [Project Management at Kotoba](https://www.kotoba-translation.com/blog/project-management-at-kotoba)

 Apr 1, 2019

### March 2019

## [Blockchain Learning Resources and Glossaries](https://www.kotoba-translation.com/blog/blockchain-learning-resources-and-glossaries)

 Mar 1, 2019

### February 2019

## [How to Apply as a Translator?](https://www.kotoba-translation.com/blog/how-to-apply-as-a-translator)

 Feb 1, 2019

# Get updates on using language translation to scale your business globally:

[Back to Top](https://www.kotoba-translation.com/blog/author/sof%C3%ADa-serrano#top)

## ABOUT US

Kotoba Translation is a translation agency focused on helping innovating companies reach global audiences. Our mission is to empower your projects to reach their full global potential. 

30 Cecil Street, #19-08 Prudential Tower, Singapore 049712

[INFO@KOTOBA-TRANSLATION.COM](mailto:info@kotoba-translation.com)

- [![Singapore Fintech Association](https://www.kotoba-translation.com/hubfs/KotobaTranslation%20-%20February%202020%20Folder/Images/Singapore-Fintech-Association-Kotoba-Translation.png) ](https://singaporefintech.org/)
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[Email ](mailto:info@kotoba-translation.com)